OTIUM

App Design • Case Study

otium snorkeling adventure

PROJECT DETAILS

Organization: OTIUM
My Role: Lead Designer
Prototype: InVision


PROJECT DETAILS

Organization: OTIUM
My Role: Lead Designer
Prototype: InVision

THE ORGANIZATION

OTIUM allows users to easily manage their whole trip to a resort with an app that’s made for on-the-go travelers.

THE ORGANIZATION

OTIUM allows users to easily manage their whole trip to a resort with an app that’s made for on-the-go travelers.

THE PROBLEM

Users wanted see all the activities and amenities available to them during their stay and also be able to book from their room or from their phone/tablet whenever they want.

THE PROBLEM

Users wanted see all the activities and amenities available to them during their stay and also be able to book from their room or from their phone/tablet whenever they want.

oitum mockup 1


Otium /ˈoː.ti.um/ 
: leisure time in which a person can enjoy eating, playing, resting, contemplation and be at ease.

OTIUM offers a unique experience to all travelers when booking on the go. With flexible payment options, a simple-to-use booking process and interactive activity managing tools, you can book and plan your travels anytime and anywhere. Whether you’re still planning your trip or already here, OTIUM is the ultimate must-have. OTIUM is built on a guest-centric technology platform and allows you to relax, even before your vacation starts.


Otium /ˈoː.ti.um/ 
: leisure time in which a person can enjoy eating, playing, resting, contemplation and be at ease.

OTIUM offers a unique experience to all travelers when booking on the go. With flexible payment options, a simple-to-use booking process and interactive activity managing tools, you can book and plan your travels anytime and anywhere. Whether you’re still planning your trip or already here, OTIUM is the ultimate must-have. OTIUM is built on a guest-centric technology platform and allows you to relax, even before your vacation starts.

 

THE SOLUTION

OTIUM was designed to help guests take full advantage of the activities and amenities that the resort or cruise ship has to offer.  You can manage your whole trip to a resort with an app that’s made for on-the-go travelers:


 
THE SOLUTION

OTIUM was designed to help guests take full advantage of the activities and amenities that the resort or cruise ship has to offer. 

You can manage your whole trip to a resort with an app that’s made for on-the-go travelers



OUR DESIGN PROCESS:


OUR DESIGN PROCESS:

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INTERVIEWING POTENTIAL USERS:

  • How often do you go on vacation?
  • If so, who does the planning?
  • When your family goes on vacation, what
  • accommodations do you look for?
  • Tell us about your favorite family vacation?
  • What excites you about a family vacation?
  • What are some pain points that you come across
  • while organizing the vacation or while on vacation?
  • What kind of activities does your family like to do while on vacation?

 

INTERVIEWING POTENTIAL USERS:

  • How often do you go on vacation?
  • If so, who does the planning?
  • When your family goes on vacation, what
  • accommodations do you look for?
  • Tell us about your favorite family vacation?
  • What excites you about a family vacation?
  • What are some pain points that you come across
  • while organizing the vacation or while on vacation?
  • What kind of activities does your family like to do while on vacation?

 

interviews

JOURNEY MAP

JOURNEY MAP

journey mapo
storyboard

STORYBOARD

A traveler who feels stressed out about planning for her next family trip to a resort needs to manage the itinerary for the day but faces challenges exploring, viewing and creating a unique schedule that works with the whole family’s interests.

STORYBOARD

A traveler who feels stressed out about planning for her next family trip to a resort needs to manage the itinerary for the day but faces challenges exploring, viewing and creating a unique schedule that works with the whole family’s interests.

BRAINSTORMING THE DESIGN

I created wireframes and then converted
each screen into a clickable prototype for testing.

 

 

 


BRAINSTORMING THE DESIGN

I created wireframes and then converted
each screen into a clickable prototype for testing.

TESTING THE DESIGN

We conducted a usability test of potential users at a Resort. We tested to see if a user can easily book a resort activity from the options available.

TESTING THE DESIGN

We conducted a usability test of potential users at a Resort. We tested to see if a user can easily book a resort activity from the options available.

STYLE GUIDE

The chosen name for this interface, OTIUM, and the tagline “Your Peace of Mind When Travel Planning,” was chosen to reflect the spirit of the interface. 

Inspired by the fluid shapes found on a beach, the idea behind OTIUM’s branding was to translate the relaxing qualities of nature to a graphic form, to create an organized yet soothing visual system.

 

RESULTS

In-destination features
Book last-minute activities
• Get real-time activity updates
• Schedule and manage multiple reservation

Your Virtual Wallet
•Purchase tickets and more within the app

 

 

 

 

 

Selected Works

OTIUMResort Activity Manager